Companies nowadays have many options for sharing content with their audience and ensuring their best experience. This content can be in the form of blog articles, videos, podcasts, email newsletters, etc. One of the most preferred ways is a webinar which makes you appear as an industry thought leader and an expert in your business.
Overall, webinars can help promote your brand and its activities and build a good connection with your audience. But besides creating one, it’s also important to know how to distribute it correctly. Like any other type of content, webinars should also be shared with your audience to ensure their productivity.
Three effective ways to promote your webinar
While you can just wait until people accidentally find out about your webinar and attend it, taking proper steps for promotion can help spread the word more effectively. So, here’s how to do it.
1. Create a teaser video
Many users prefer videos as the most entertaining and, at the same time, educational type of content. Also, with the growing popularity of TikTok, YouTube, and other similar platforms, creating videos is simply an essential step for promoting any business activity, including your webinar.
So, before you do anything, write a short script for your webinar’s teaser video, which will help introduce it to your audience. Make sure it has eye-catchy graphics and visual designs so that users will get attracted to the trailer and become interested in your webinar. After this, you can share it on YouTube, Facebook, and Instagram and even embed it on your website to attract more people.
2. Use CTAs
CTAs or call-to-action buttons are another musts when promoting certain products, services, or content. In the case of a webinar, a simple call-to-action button can be used to make people participate in it, get your email newsletters, and even get notified about the exact date in advance.
However, you must be very strategic with CTAs and use them properly on your website pages or social media posts. For example, suppose your webinar is about TikTok marketing for a small business. In that case, you can add a “Participate in our webinar” by the end of a blog article about small business marketing. This way, it will be relevant and engage more users.
3. Consider email marketing
You may have excluded email as a promotion simply because your competitors are also using it. However, even with so many marketing and promotional platforms, email remains among businesses’ top preferred ones. So, when you need to promote a webinar, this is the perfect channel for distributing the news.
First, emails are a safer method of communication, especially for businesses. Next, by using email marketing software, you can send massive emails to your audience. Moreover, you can track results and see what’s gone wrong during the process. Lastly, emails will make you look more professional and prepared as a company.
When promoting your webinar, the top ways can help you with the process in B2B sales. Over time, you will better understand what approaches and strategies worked for your webinar promotion and what didn’t bring the best results.