Streaming content is picking up in India. Tie-ups with Disney, YashRaj Films, and Balaji Telefilms are a few examples. JustWatch is a streaming search engine that lets users find movies that they want to watch. Users say the movies stream easily and they are able to watch them seamlessly.
Streaming content trend is picking up in India
OTT (over the top) streaming content is on the rise, but cable providers are still in the mix. A study by Apester found that 60.1% of consumers are sick of streaming services and want something more traditional. With more consumers opting for cord cutting, the best way for cable providers to compete is to offer content at a competitive price. The OTT space is crowded by some of the most interesting names in digital media. The top contenders include Netflix, Amazon Prime and Hulu. One thing is for certain, the onslaught will only continue in the next few years. The most important challenge will be how to manage it. The most successful providers will be the ones who can best adapt. The most promising contenders will have a headstart as early adopters of new content technologies.
Tie-ups with Disney, YashRaj Films, and Balaji Telefilms
Founded by Sudesh Iyer, Spuul is an over-the-top (OTT) video-on-demand (VOD) service that offers a large selection of free and premium movies. The company has recently added popular Malayalam titles to its library, and is also partnering with leading content providers. The company is headquartered in Singapore, with a Mumbai office. The service is available worldwide. It claims to have 12 million subscribers.
The company has signed a deal with UTV to provide its movie content on a pay-per-view basis. The company has also partnered with leading content providers such as Rajshri, Shemaroo, B4U, Venus, and others. The company is also looking to expand its library of Punjabi films. Its aim is to become the dominant player in the Indian film content business.
Aashish Singh, who has more than 15 years of experience in the motion pictures business, has been appointed as the chief executive officer of Balaji Motion Pictures. He will report to Nachiket Pantvaidya. He has worked with the likes of Dhoom 2′, Sultan, Tiger Zinda Hai, and Chak De India among others. He is also a former VP – Production at Yash Raj Films. He will be responsible for overseeing every film that comes out of the company.
Users say movies stream easily and movie watching is a seamless experience
Founded in Singapore, Spuul is a popular video-on-demand app for Indians, and its content is available in multiple languages. It also has a large catalogue of movies and television shows. Its mobile app is available on Android, iOS, Roku, Fire TV and Smart TVs. It also offers live TV channels.
The interface of the app is simple and user-friendly. Users can browse through movies based on genre, release year, and country. Users can also set up a watch list and add videos to watch later. The app also features independent short films.
The app has a library of more than 1,000 titles. There is also a movie rental section. Users can rent movies for up to three days. To rent a movie, users simply click on the movie title and it will redirect them to a payment page.
JustWatch streaming search engine
Founded in 2014, JustWatch is a streaming search engine that connects you with your favorite content. The service works with over 25 services, including Netflix, Now TV, Hulu, HBO Go, Amazon Prime Video and more. You can sign up with your email or Facebook. JustWatch also has an integrated adtech that works in real time. This makes the ads personalized and effective for the consumer.
JustWatch uses data and machine learning algorithms to build highly targeted segments. Its ads are predominantly featured on Facebook and YouTube. Its targeting algorithms have improved click-through rates on movie banners. This helps movie studios retarget film fans.
JustWatch has a vision to build the biggest user base around movie taste profiles worldwide. It works with 75 different providers in 27 different countries.