Having more ad impressions means your chance of converting viewers into buyers is significantly higher. Check out the article for more information!
When running an Amazon PPC campaign, it is crucial to keep track of metrics that show how well your ads perform. Among these, impressions are arguably the most important. Having a lot of impressions is equal to great exposure on Amazon, as your ads are capable of reaching out to the target audience.
However, not all Amazon sellers are aware of how to increase this measurement. In the guideline below, let’s examine the top-recommended ways to boost your Amazon ad impressions.
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What Are Amazon Ad Impressions
Amazon ad impressions refer to the number of times your ads are shown to potential buyers, regardless of them being on the search result page or the product detail page.
The higher your impressions are, the more click throughs and conversions you are inclined to have. Therefore, achieving an impressive impression is the goal of all digital marketers when they set out to plan a campaign.
Why Are Amazon Ad Impressions Vital To Your Campaign
Having a look at the impressions of your ads can tell you about the state of your campaign. First of all, it allows you to estimate how widespread your ads have become and how many customers they have managed to interact with.
Secondly, it illustrates the relevancy and volume of your chosen keywords, enabling you to stick with what works and abandon what is futile. Thirdly, impressions give you a benchmark to determine the success of your Amazon ads.
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All of these insights are valuable should you want to continuously optimize sponsored content and improve your ad-running skills.
How To Increase Amazon Ad Impressions
1. Focus on Amazon SEO
When ranking a product organically, Amazon will take into account three main factors, including the listing, the keywords, and the sales records. This is one of the reasons why Amazon SEO is a must-have process for Amazon businesses.
But little do they know that SEO also matters regarding paid ranking. While your bidding price definitely plays a role in deciding whether you get the top spot on the search result page or not, the algorithms still pay attention to other free-of-charge attributes, namely how optimized your product webpage is.
Thus, make sure you follow these tips and tricks to ensure the optimal conditions of your listing.
- Put in keywords: When a customer types a particular phrase in the search bar, Amazon will scan through millions of offers trying to find something that matches the customer’s requirements.
If you want to be featured, figure out what kind of keywords customers usually associate with your particular item. Next up, place the keywords in your title, bullet points, product description, and even backend.
You do not have to use one keyword repeatedly, just a single mention will suffice. This way, your listing stands a higher chance of being found by the hosting engine.
- Write a compelling title: When your ads are officially shown to customers, the title will draw their attention first. Hence, push all the important bits of information at the front of your title and try to keep them under 70 characters.
This is because not all characters are visible on various interfaces, so you do not want to risk losing potential buyers simply because they cannot read what matters the most.
- Pick out a high-quality cover photo: Since all transactions are done online, shoppers need the imagery to imagine what they are about to purchase. Offering an illustrative image increases the chance of your ads being viewed by the target audience.
2. Expand the range of keywords
For each campaign, Amazon allows the use of up to 1000 keywords, giving sellers lots of space to add up keywords throughout the running time. You should take advantage of this feature by organizing chunks of keywords, each dedicated to a category.
For example, you use 30 keywords to reflect the brand name of your products, another 50 keywords for the unique selling points, then 40 keywords in the backend. By dividing the keywords neatly to expand the reach, you can raise the impressions effortlessly.
3. Balance among different keyword match types
There are three main types of keyword match types on Amazon, namely broad, phrase, and exact match keyword. At the beginning of the campaign, go for broad keyword match type to cover as much traffic as possible.
Once your ads have been on air for a few days, switch to phrase or exact match type to narrow down the exposure and obtain highly relevant impressions. Applying this tactic enables sellers to get a wide range of high-quality traffic.
4. Bid generously
Bidding too little prevents you from getting a desirable spot on the search result page and decreases the number of potential impressions. When you enter a new campaign, be willing to spend a bit of extra money for a more competitive edge.
5. Combine two modes of targeting
Amazon presents sellers with two choices when it comes to targeting, which are automatic and manual. When you let the hosting engine do the work, it will put in the highest-performing keywords and drive back plenty of impressions.
While the cost might be expensive in the first place, automatic bidding gives you the foundation to start working on convertible impressions. Most experienced digital marketers recommend using automatic bidding for the first few days of your campaign.
Afterward, shift to manual targeting and start using only the keywords that bring about the most noticeable outcomes.
Conclusion
With the right strategies, improving the ad impressions of your Amazon campaign should be a piece of cake.
But if you ever encounter problems relating to this issue, feel free to have a look at olifantdigital.com. This website is a wonderful resource for you to learn everything about selling on Amazon, so do not miss out on this opportunity!
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