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Why You Should Spend More Time Thinking About Video Creation

Everyone knows that you can create a powerful photo collage online. But did you know that with a free video maker you can initiate the most sought-after marketing campaign you can possibly imagine?

One of the best ways to capture the attention of your target audience and inform them about your business is through videos. Videos can generate 58% more views than text-based posts. Also, 78% of users say they’re more likely to buy from a company that has video content on their website. 

Video creation doesn’t have to be difficult, expensive, or time-consuming. With the right tools and a little patience, you can easily create your own video content to publish online on your website, on your social media profiles, or wherever else you choose. 

However, this doesn’t mean that you can simply upload a video to your website without putting any thought into it first. 

6 Things To Keep In Mind When Creating A Video

If you’re interested in creating videos but aren’t sure where to start, here are six things to keep in mind when creating a video that will ensure you get the most from this simple strategy.

1) Video creators are few.

Only 0.2% of YouTube users are making videos, meaning that if you’re looking to get into video creation, you should not have any problem finding an audience for your video. 

However, it is important to make sure that your videos are high quality. While you might be able to gain a big following through low-quality content, if it’s not converting to sales or traffic well enough, then there’s little point in producing more videos.

You also need to keep in mind that video production isn’t free. There are many easy video creation tools available on the market, but most of them have limited capabilities. 

However, don’t shortchange tools like a free video maker too easily. They’re definitely worth their weight in gold. But if you want to be able to produce videos of higher quality, you may need to spend some money on a more advanced product.

2) What makes up a good video?

There are a lot of different types of videos on YouTube, some better than others. So when you’re creating a video for your brand, remember that some things simply make a better video than others. 

For example, do you really need to shoot in 4K? What about slo-mo? These are extras that could impact what you have to spend on equipment and editing, and not necessarily in a good way. So when deciding what makes up a good video, think about your brand. 

  • Who is your audience? 
  • What are they interested in? 
  • What tone do you want to set for your channel? 

Ask yourself these questions before creating the content. Also, remember that just because it’s possible doesn’t mean it’s necessarily worth doing.

3) It is not difficult to learn with a free video maker.

You don’t need to be a professional video editor or even use an expensive video-editing program to make quality videos. There are plenty of free video makers that can help you get started. For example, Promo Editor, iMovie, Animoto, WeVideo, Wideo are among the tools that are extremely easy to use.

They allow you to quickly add text, music, and other visual elements to your videos. There are also plenty of tutorials on YouTube to help you get started with both basic and more advanced features effectively.

4) Is it worth it?

Thinking of creating a video for your business? Before you do, consider these factors to help determine if it’s worth it. 

If you decide to create one, there are plenty of options available for free online. But make sure you don’t skimp on quality or design. 

Your customers are looking to connect with you in real-time. They wouldn’t want to watch something that feels cheap and impersonal. But then again, you don’t want to spend a fortune on something that might not be worth it in terms of ROI.

5) What’s your goal?

If you aren’t clear on what your goal is, chances are you won’t accomplish it. 

If you have a specific target audience in mind for your video, ask yourself what you want them to do differently because of it. Make sure every detail, from length to tone, helps achieve that goal. This will truly help you before you use a free video maker to create your content. 

Also, keep in mind that videos can be made for different purposes: entertainment, education, or sharing a message.

6) Where should you post your videos?

The first thing you need to decide is where your videos should live after you make them with a free video maker. The most obvious place for them is YouTube since that’s where they are most likely to find viewers. 

However, if your video content involves a product or service, it may be better to use one of these other places: Vimeo, Wistia, Hulu, or Viddler. Each of these sites has strengths and weaknesses when it comes to video marketing, so make sure you know which is best for you.

Final Word

Marketing is a lot like having a conversation. So when you want to continue an epic conversation, why not include using nifty tools like a free video maker?

Be sure to use your body and face when presenting yourself in an online video, so viewers feel like they’re interacting with you in real life. The more you can engage and entertain without feeling too staged or awkward, the easier it will be to build trust and loyalty among your audience. Showing others who you are behind the scenes helps people relate to your brand. And that’s what really matters when it comes to gaining new followers.

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